Changing the Conversation: …
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Changing the Conversation:
Messages for Improving Public Understanding of Engineering
Status: Available Now
Size: 164 pages, 6 x 9
Publication Year:2008

PAPERBACK
ISBN-10: 0-309-11934-0
ISBN-13: 978-0-309-11934-4

This new book from the National Academies Press provides actionable strategies and market-tested messages for presenting a richer, more positive image of engineering.  This so the United States can continue to lead the world in innovation. The public understanding of engineering is a key component of the innovation engine. A related concern is how to encourage young people particularly girls and under-represented minorities to consider engineering as a career option.  This book presents and discusses in detail market research about what the public finds most appealing about engineering as well as what turns the public off.

Changing the Conversation is a vital tool for improving the public image of engineering and outreach efforts related to engineering. It can be used by engineers in professional and academic settings including informal learning environments (such as museums and science centers), engineering schools, national engineering societies, technology-based corporations that support education and other outreach to schools and communities, and federal and state agencies and labs that do or promote engineering, technology, and science.

The full text can be read on-line free, and a free podcast is available.  For sale are pdf or print versions.

This entry was posted on Saturday, August 2nd, 2008 at 8:29 pm and is filed under Other. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.